independent creative
company
paris

FORD

2025 Ford National convention

Credits:

Client: Ford France
Agency: Solutions
Technical : Aquila
Video recording: Baptiste Fauchille
Music: Pierre Picot
Location: Espace Jean Monnet, Rungis

exploring until
fine-tuning

Ford National Convention: Recharge your mind

Ford France brought together about 900 ford members for an exceptional event focused on electric vehicles and technology. Over three days, guests discovered 24 models both personal and commercial, attended exclusive presentations and explore the different brand worlds throught a unique immersive show spanning over 2,500 sqm.

A One-of-a-Kind immersive show to set the event pace

To enhance the key moments of the event, we designed an immersive staging combining mapping, sound and light. One of the highlights of the event was the unveiling of the new 100% electric Puma Gen-E : the vehicle appeared in a designed corridor, driven by Louis-Carl Vignon, President of Ford France.

The second highlight of the event was when the curtains dropped, revealing the 24 vehicles and immersing guests in Ford’s five distinct brand universes.